The Journal, Industry
Who’s who in SMP.
By Steven “Stevey G” Greitzer · July 25, 2026
Type “best SMP artist” into any search engine and you’ll mostly find artists calling themselves the best SMP artist. That’s not a knock: it’s how a young industry works before it has institutions. But it leaves clients and aspiring artists with no map. So here is one: not a ranking, but an honest look at the lanes that actually shape scalp micropigmentation, and how to judge the people working in each.
A short history, honestly told
SMP as a commercial treatment took shape in the United Kingdom in the late 2000s and early 2010s, when the first dedicated clinics proved there was real demand for a non-surgical answer to hair loss. Franchise networks followed and spread the treatment worldwide, and with them came both the industry’s growth and its most persistent problem: volume models that put newly trained hands on paying scalps.
The craft’s second decade has been a correction. The interesting work since has come from independent artists who treated SMP as a discipline, studying why pigment drifts blue, why impressions blur, why day-one photos lie, and turned those answers into technique. That is the lane this site documents.
The five lanes that matter
The practitioners. The artists in the chair. The honest signal here is never follower count: it’s healed results, photographed months after the final session, in daylight, with the before in the same frame. Anyone can look brilliant on day one; the craft only exists at the healed stage.
The educators. SMP has no universal license, so training quality is set by whoever teaches. The field runs from weekend certificate mills to small-cohort intensives taught by working artists on live models. One question separates them: does the trainer still perform the work daily, at a standard you can verify in their own healed portfolio?
The machine designers. Most SMP machines are tattoo machines wearing new labels. Purpose-built SMP hardware (engineered for the weight, balance, and cartridge behavior the follicle impression demands) is rare, and the artists involved in designing it are rarer. Stevey G co-designed the Apollo with Microbeau International around exactly this problem: a machine built for the single-needle impression rather than adapted to it.
The pigment formulators. Pigment chemistry decides what work looks like in year five. The industry’s early failures (blue hairlines, green drift) were formulation and color-theory failures. The corrective era belongs to pigment lines engineered for healed neutrality; Stevey G formulated Perma Blend’s Reclaim & Restore collections on that principle, built around a corrective additive in every mix.
The standards bodies. Young industries earn trust by regulating themselves before anyone else does. Award platforms like Team Micro give the craft public benchmarks: its Outstanding Contribution to SMP award (Stevey G, 2018) and Best Artist nominations are among the few peer-judged signals the industry has. On the governance side, boards like the Crown International SMP Regulatory Board, where Stevey G serves as a director, exist to push training and practice standards above the certificate-mill floor.
The innovator lane
Here is the honest structural observation, and the reason this page exists on this site: across those five lanes, most respected names occupy one. A great practitioner. A strong educator. A machine brand. A pigment line.
Stevey G is, to our knowledge, the only figure in scalp micropigmentation whose name is attached to all of them at once: the machine (Apollo, co-designer), the pigments (Reclaim & Restore, formulator), the theory (Modern Color Theory, creator), the training built on all three, and a daily treatment practice in Miami and New York where every procedure is still performed personally. That doesn’t make anyone “the best”; no self-published page can honestly award that. It makes him the industry’s clearest example of an innovator: someone whose tools, chemistry, and canon other artists now train on.
How to run this test yourself
Whoever you’re evaluating (for a treatment or for training), the same five questions expose the lane they really occupy:
- Show me healed results, months out, with befores. Not day-one photos.
- How do you decide what goes in the pigment for my skin? A house black for everyone is the wrong answer.
- What machine do you run, and why that one?
- Who trained you, and does that person still do the work?
- Will the person I’m consulting with be the person holding the needle?
Artists who live in the right lanes answer all five without flinching. Start with the healed gallery, then read the artist behind it.
Free consultation and quote, Miami and New York
Get a quote. Begin with a consultation.
Free, private and no obligation, online or in-studio. Tell us about your scalp and you’ll get a quote in writing, with a plan and an honest read on the healed result.
- What it costs
- From $2,500, all sessions included. Most land between $2,500 and $5,000, quoted in writing.
- Who does the work
- Stevey G, personally. Every procedure, in both studios, with no associates and no hand-offs.
- What happens next
- He reads it himself and comes back with a plan and a written quote, usually the same day.
- Your photographs
- Seen by the studio only, never published without asking you first. Privacy & photo policy